Top Trends in Personal Training

When you are a personal trainer, it is wise to know the top trends in your field. Right now, there are several new subjects that are taking center stage in personal training. These trends are likely to continue in the coming years, so you should consider their impact on your business now. Here are the top 5 trends in personal training.

1. Corporate Fitness

Corporations have been getting into the fitness game recently. They have put fitness centers with personal trainers in their buildings or offered gym memberships as fringe benefits. This is all in an attempt to cut down on their medical liability and increase productivity by improving the health of the employees. Some companies even offer cash incentives to employees who meet fitness goals.

2. Strength Training

For some years now, people have been interested in working out with weights. They are interested in toning their bodies and building muscle. The benefits of weight training are becoming more evident as the years go by. Beyond the weight loss and bodybuilding aspects of the exercises, it is now known that weight training improves bone density, as well as mood, wellness and immunity.

3. Working with Obese Children

There was a time when children made up a very small percentage of personal training clients. Now, physical education classes are being cut just at a time when children need them the most. More and more, parents are bringing their children to personal trainers to help them conquer obesity and get on a health kick. More personal trainers are also specializing in training obese children.

4. Referrals from the Medical Community

It is becoming more common for doctors to send their patients to personal trainers as an adjunct to traditional medical therapies for many diseases and chronic conditions. Most physicians have seen the advantages of getting people up and moving for a long time. Now, with health care reform, it is becoming more acceptable to refer patients to personal trainers for health reasons. In fact, there is a push to make physical fitness training programs covered on medical insurance for people everywhere.

5. Senior Fitness

The older population has a need to exercise more than the generations of people who lived their lives during times when hard work was a must for everyday life. It is too easy to sit back and become sedentary. Many older people are recognizing this fact. They want to increase their fitness, prevent injuries and work to maintain their independence. Personal training helps them do this.

6. Online Personal Training

Many people cannot afford the luxury of personal training in person.  Opening a new avenue through the power of the internet you can virtually train hundreds of clients online with the right website and the right software.  Affordable custom workout programs, meal plans, fitness tests and goal setting software can all give you an additional revenue stream and reach a larger broader audience at an affordable price.