How To Implement Good Search Engine Optimization on Your Personal Trainer Website

Your personal trainer website will help you gain clients for your business, and search engine optimization can help them find it. If you have never used SEO before, you will be pleased to find out that it is relatively simple. You just have to understand a few basic rules and concepts. With a little instruction, you can use good SEO on your website right now. Here is how to start.

Workout

1. Brainstorm for keywords.

Keywords are words that the search engines pick up from your website to assess and identify the content on your website. The search engine picks them up because they distinctive enough, and are repeated enough to be considered significant. Keyword phrases are often used rather than individual keywords because they tend to put you closer to the top of the search engine results page for that particular phrase.

Choose keywords and keyword phrases which revolve around your personal trainer business. Use keywords that people might type into a search engine if they wanted to start a health kick, offer a corporate wellness program, get in shape, lose weight, join a gym or club, or simply hire a personal trainer. It helps to have a variety of keywords and phrases to use.

2.  Do keyword research.

There are several keyword tools you can use; some are free and some are not. These programs help you identify the best of your keywords to use based on factors like how many people are typing that keyword into search engines, how many results are coming up when that keyword is typed in, and what are some of the related keyword phrases. Use these tools to identify the best keywords for your personal trainer business website.

3. Place your keywords properly.

You should place keywords in your titles and headings. If your business name at the top of the page can be considered a keyword, use it a few more times within the body of your content for good measure. Put keywords at the upper left of the page, at the beginnings of paragraphs, and at the end of the content. Add keywords to the articles on your personal trainer website. If you have photos or videos on your website, save them with names that are keyword phrases so that the search engine will recognize them as valuable content.

4. Use keywords naturally.

Dot your content with keyword phrases, working them into the copy in a natural way so that someone reading your website does not even realize you are using keywords. Long tailed keywords are fine, and help your website get noticed when the right phrase is entered into the search engine. However, if you use long phrases as keywords, make sure they do not sound stilted. Sometimes it takes a little creativity to slip in a long phrase without making is sound awkward. Do not overuse keywords, or your content will be seen as spam.

We’re on a mission to help personal trainers be their best! We have spent years developing what we believe is a much needed, value-added online fitness training service for personal trainers to offer their clients AND generate significant extra monthly income.